eCommerce MasterPlanby Chloë Thomas
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Turn WhatsApp intoyour next revenue channel.

WAX turns WhatsApp into a growth channel, across the whole customer journey.

  • A personalised 30-minute demo for your brand
  • Works alongside your tech stack (Klaviyo, Shopify, Attentive…)
  • Live in under 24 hours
Chloë Thomas on the cover of her eCommerce MasterPlan podcast

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Trusted by 600+ brands

L’Oréal logoCABAIA logoElavate logoQonto logoEtam logoStocked logoFoncia logoSézane logoBlissim logoHarmonie Mutuelle logoClarins logoBoulanger logoOh My Cream! logoiad logoJimmy Fairly logoBalzac Paris logoVirtuo logo

Why WhatsApp?

3 billionMonthly active users
98%Open rate
10xMore clicks than email
1 of 3: WhatsApp
Marketing, Sales and Support

One conversational CRM for the entire customer journey

Engage, convert, retain and support your customers across WhatsApp, RCS and SMS.

  1. 1

    Engage

    Reach and engage customers on the channels they use every day. Build your audience and earn their trust.

    <6 minAverage reading time
    50%Interaction rate
    10xClicks compared to email
  2. 2

    Convert

    Turn customer interest into purchases with personalised campaigns and conversations.

    90%Read rate
    +15%Extra carts recovered
    120xROI on abandoned carts
  3. 3

    Retain

    Build stronger customer relationships with personalised conversations at the right moment.

    20%Referral rate
    5%Conversion on birthdays
    +1Trustpilot star
  4. 4

    Support

    Resolve customer needs faster with AI, automation and human support.

    60%Order tracking via AI
    80%Tickets resolved
    24/7Customer support

    Hi, I’d like to book an eye test near me 👓

    Lunettes Pour Tous

    Hello 👋 Free eye test
    at our Bastille store, 600 m away.
    Next slot: Tuesday 5:30pm.

    Book now

    Perfect, thanks a lot. I confirm the appointment.

    Lunettes Pour Tous

    ✅ Appointment confirmed.
    Bring your current glasses along.

WAX AI

Personalised AI for every customer conversation

WAX AI uses your customer and product data to recommend products, drive purchases and resolve customer requests across WhatsApp and RCS.

Recognised as an AI Pioneer by

Meta logo
  • AI personal shopper, from advice to purchase
  • Real-time order tracking
  • In-store appointment booking
  • 24/7 AI customer support
+25%Incremental sales
2xAverage order value with AI
80%Tickets handled by WAX AI

Connect WAX to your existing customer stack

WAX works with your e-commerce, CRM and customer service platforms. Keep customer data in sync and power personalised conversations across the customer journey.

Book a demo