1
Engage
Reach and engage customers on the channels they use every day. Build your audience and earn their trust.
<6 minAverage reading time
50%Interaction rate
10xClicks compared to email
Powered by WAX AI
Conversational CRM built for commerce
Engage, convert, retain and support customers through personalised, AI-powered conversations across WhatsApp, RCS and SMS.
Trusted by 600+ brands
Launch campaigns in minutes
Why 
WhatsApp?
3 billionMonthly active users
98%Open rate
10xMore clicks than email
One conversational CRM
for the entire customer journey
Engage, convert, retain and support your customers across WhatsApp, RCS and SMS.
- 2
Convert
Turn customer interest into purchases with personalised campaigns and conversations.
90%Read rate+15%Extra carts recovered120xROI on abandoned carts - 3
Retain
Build stronger customer relationships with personalised conversations at the right moment.
20%Referral rate5%Conversion on birthdays+1Trustpilot star - 4
Support
Resolve customer needs faster with AI, automation and human support.
60%Order tracking via AI80%Tickets resolved24/7Customer supportHi, I’d like to book an eye test near me 👓
Lunettes Pour Tous
Hello 👋 Free eye test
at our Bastille store, 600 m away.
Next slot: Tuesday 5:30pm.Book nowPerfect, thanks a lot. I confirm the appointment.
Lunettes Pour Tous✅ Appointment confirmed.
Bring your current glasses along.
Personalised AI for every customer conversation
WAX AI uses your customer and product data to recommend products, drive purchases and resolve customer requests across WhatsApp and RCS.
Recognised as an AI Pioneer by
- AI personal shopper, from advice to purchase
- Real-time order tracking
- In-store appointment booking
- 24/7 AI customer support
+25%Incremental sales
2xAverage order value with AI
80%Tickets handled by WAX AI
Real conversations. Measurable results.
Explore customer stories
Measured across WAX customers on
WhatsApp
RCS and
SMS
Conversations that deliver measurable results
15xAverage WhatsApp ROI
60%Engagement rate
20%Abandoned carts recovered
+15%Incremental revenue
Built for brands at scale
600+Brands using WAX
100M+Messages sent
€150M+Revenue generated
3Channels, one platform
Security and certifications
- ISO/IEC 27001 certification in progress
GDPR compliant
EU data hosting
Official Meta Business Partner
Google RCS Business Messaging
Trusted by leading brands
Connect WAX to your existing customer stack
WAX works with your e-commerce, CRM and customer service platforms. Keep customer data in sync and power personalised conversations across the customer journey.
Frequently asked questions
Book a demoWAX is a conversational CRM for commerce that helps brands engage, convert, retain and support customers across WhatsApp, RCS and SMS. It connects customer, product and order data to personalised conversations, campaigns, automation and AI.
Traditional chatbots primarily answer customer questions. WAX combines customer data, campaigns, automation, commerce and AI across the customer journey to help brands engage customers, drive purchases, build retention and provide customer support.
WAX includes visual tools for building campaigns and automations without coding. Some integrations may call for technical input during setup.
Most brands launch WAX within two to three weeks, including channel verification and initial setup. Timelines depend on the channels, integrations and use cases required.
WAX supports WhatsApp, RCS and SMS from one conversational CRM, allowing brands to manage customer conversations across multiple messaging channels.
Yes. WAX AI can transfer a customer conversation to a human agent with the conversation context, allowing the customer service team to continue the interaction without starting again.
WAX integrates with leading platforms including Shopify, WooCommerce, Salesforce, Klaviyo, Attentive, Zendesk and Gorgias. WAX also supports API integrations and webhooks, allowing brands to connect custom and proprietary systems. These integrations bring customer, product and order data into conversations across WhatsApp, RCS and SMS.
WAX tracks metrics including opt-ins, engagement, conversion and attributed revenue, helping brands measure the performance of campaigns across WhatsApp, RCS and SMS.