What is WAX and how does it help my business?

WAX turns your messaging channels into a revenue channel. It connects your catalogue and CRM data to conversations that qualify, recommend and sell.

Why conversational CRM instead of traditional chatbots?

Traditional chatbots answer questions. WAX conversations actually convert: they qualify, recommend and sell, because a real conversation drives revenue better than a robotic Q&A.

Do I need coding skills to use WAX?

No. Flows are built visually, so your team can ship a first automation without writing a line of code.

How quickly can I set up WAX?

Most brands go live in two to three weeks, including channel verification and the first conversational flows.

Which channels does WAX support?

WhatsApp, RCS and SMS today, all orchestrated from the same conversational CRM.

What happens if the AI doesn’t understand a customer request?

The conversation is handed over to a human agent with the full context, so the customer never has to repeat themselves.

Can I connect WAX to my existing stack?

Yes. WAX plugs into your e-commerce platform, CRM and customer support tools so conversations stay in sync with your data.

How do you measure the impact of conversational campaigns?

Every flow reports opt-ins, replies and attributed revenue, so you can compare conversational performance with your other channels.

The future of CRM is a conversation

The AI-powered CRM for WhatsApp, RCS and SMS. Automations, campaigns and conversations that drive revenue.

Book a demo Try it on WhatsApp

Trusted by 600+ leading brands

Your campaign in minutes

Why WhatsApp?

3 billionUsers every month

98%Open rate

10xMore clicks than email

Marketing, Sales and Support

The all-in-one conversational CRM
for the whole customer journey

Engage, convert, retain and support your customers from WAX, across WhatsApp, RCS and SMS.

1
Engage
Engage automatically with prospects on their favourite channel. Build trust and grow your community.
<6 minAverage reading time
50%Interaction rate
10xClicks vs. email
Meta ads
Website pop-up
Mail-to-WhatsApp
In-store visits
Chat widget
Order tracking
New opt-in
Gerard Darel
Welcome to the Gerard Darel WhatsApp Club.Be the first to hear about our news and offers, exclusively!
2
Convert
Convert them into customers using personalised campaigns.
90%Read rate
+15%Carts recovered
120xAbandoned cart ROI
3
Retain
Bring your customers back with automations that land at the right moment.
20%Referral rate
5%Birthday conversion
+1Trustpilot star
4
Support
Use WAX AI to guide and reassure customers. Free up time for your customer service.
60%Order tracking by AI
80%Tickets solved
24/7Instant answers
Hi, I’d like to book an eye test near me 👓
Lunettes Pour Tous
Hello 👋 Free eye test
at our Bastille store, 600 m away.
Next slot: Tuesday 5:30pm.
Book now
Perfect, thanks a lot. I confirm the appointment.
Lunettes Pour Tous
✅ Appointment confirmed.
Bring your current glasses along.

WAX AI

Tailored advice for every customer

An AI agent that recommends, sells, reassures and answers on WhatsApp and RCS, connected to your catalogue and customer data.

Awarded AI Pioneer by

Advice

Delivery

Support

Hi, I’m looking for a natural
summer complexion. I have
combination skin.

Pomponne

Combination skin calls for a light texture. Here are the three tinted care products our pharmacists recommend.

See product

I like the Nude BB cream

Pomponne

The Nude BB cream is in your basket. I also recommend the hollow brush, to apply it in one stroke.

Complete my order

Order confirmed

2 items

AI personal shopper, from advice to cart
Live order tracking
In-store appointment booking
24/7 customer service

+25%Incremental sales

2xAverage order with AI

+80%Tickets handled by AI

Discover WAX AI

Born on WhatsApp.
Built for every channel.

Campaigns, automations, AI and customer service: reach every customer on the right channel, at every step of their journey.

Book a demo

How leading brands transform their customer relationships with WAX

See all case studies

Marie Pesquet, Head of CRM and Traffic at Oh My Cream!, during the interview

Beauty

In-store expertise, in every customer’s pocket, through WhatsApp

Read the story

A man carrying a large black CABAIA tote bag in the city

Inside the Lunettes Pour Tous flagship, with its frame tables and glass-walled workshop

See all case studies

Measured across our brands onWhatsAppRCS andSMS

Conversations that convert

15xAverage WhatsApp ROI

60%Engagement rate

20%Abandoned carts recovered

+15%Average incremental revenue

Book a demo Try it on WhatsApp

Secure infrastructure for every volume

600+Brands live

100MMessages sent

€150MRevenue generated

3Channels, one platform

Security and certifications

ISO/IEC 27001 certified
GDPR compliant
EU data hosting
Official Meta Business Partner
Google RCS Business Messaging

They send their messages with WAX

Connected to your tools in a few clicks

Shopify, Klaviyo, Zendesk, Gorgias… WAX connects to your e-commerce, your CRM and your customer service. Your data stays in sync and your automations run on their own.

Book a demo